1987 Stillwater Ave.
St. Paul, MN 55119
Office: 651-714-5400
Fax: 651-714-5401
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Selling a home is the largest business transaction most of us will ever make. Although this process can be very time consuming and complex, be rest assured, with the aid of our services, you will come away completely satisfied and stress free. We will follow a step-by-step marketing program that will provide you with service that is professional and courteous. In the end, you will be sure the price you set reflects the true value of your home under current market conditions.

Because one of our main responsibilities is to arrive at an accurate estimate of value for your home, we will conduct a detailed evaluation and analysis of every part of your home. Our work doesn't stop there as we will fully investigate the real estate market and compare your property with similar listings to make sure that you receive the highest amount you deserve for your home.

Appraisal Value vs. Market Value
A home is worth what someone will pay for it. Everything else is an estimate of value. To determine a property's value, most people turn to either an appraisal or a comparative market analysis.

An appraisal is a certified appraiser's estimate amenities, energy efficiency, the quality of the of the value of a home at a given point in time. To make their determination, appraisers consider square footage, construction quality, design, floor plan, neighborhood and availability of transportation, shopping and schools. Appraisers also take lot size, topography, view and landscaping into account.

A comparative market analysis is an informal estimate of market value, based on comparable sales in the neighborhood, performed by a real estate agent or broker. You can do your own cost comparison by looking up recent sales of comparable properties in public records. These records are available at local recorder's or assessor's offices, through private companies or on the Internet.

How do I prepare the house for sale?
Making your home look as nice as possible may seem obvious. Apparently, it's not, because many sellers don't do much beyond vacuuming the living room rug and maybe cleaning the ring off the bathtub, says George Devine, in "For Sale by Owner," Nolo Press, Berkeley, Calif.; 1993. Short of spending a lot of money, Devine offers several steps people can take to make their home show better:

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How does someone sell a slow mover?
Even in a down market, real estate experts say that price and condition are the two most important factors in selling a home. The first step is to lower the price. Also, go through the house and see if there are cosmetic defects that you missed and can be repaired. Secondly, home sellers should make sure that the home is getting the exposure it deserves through open houses, broker open houses, advertising, good signage and a listing on the multiple listing service (MLS). Another option is to pull the home off the market and wait for the market to improve. Finally, frustrated sellers who have no equity and are forced to sell because of a divorce or financial considerations could discuss a short sale or a deed in lieu of a foreclosure with the mortgage lender. A short sale is when the seller finds a buyer for a price that is below the mortgage amount and negotiates the difference with the lender. In a deed-in-lieu-of-foreclosure situation, the lender agrees to take the house back without instituting foreclosure proceedings. But these would be considered more radical options than lowering the price.
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